Tom Pellereau, The Apprentice.
I know it's wrong, but his geeky charm just appeals to me. He's also got a Michael Sheen thing going on, though that in itself is another embarrassing crush, I suppose (having said that, good enough for Rachel McAdams and Kate Beckinsale = good enough for me).
On an Apprentice sidenote, I was going to do a post last week on how pleased I was that Zoe had gone, what a bully she was etc. but then they revealed on You're Fired that she beat cancer twice as a teenager, and then I felt like the most horrible person in the world.